We all know how it is to go out and shop. Long lines, crying children, picked over products and an increased indecisiveness. Online shopping has become the norm. Using social media to drive traffic to your website is a must! One outlet that brands need to start making better use of is Pinterest.
Pinterest is better than just searching for a desired item online. There’s too much text to scroll through and navigating through each website can take up more time than the purchasing decision itself. The most beneficial feature for advertising is that if an item is for sale, there will be a corner banner on that pin stating the retail price saving your customers time and fitting it into their budget.
Because of Pinterest’s ultimate stock of visuals and photo-sharing capabilities, many brands need to be using Pinterest to their advantage, posting your brands products with direct links to that item on your website spikes SEO value.
If your brand has online ordering/shopping, it’s perfect to drive that impulse shopper directly to check-out. Pinterest is the ultimate canvas for creativity, stocking up on images for your blog and social media sites and to express that individuality of your brand.
Pinterest is perfect for market research. You can use Pinterest to gain insight into your target market’s lives. Find out their interests and desires. It allows you to dig deep into that ideal customer and find out a ton of information just through their pinboards.
It’s proven that using visuals in social media sparks a higher response rate whether it be a ‘like’ or retweet, it’s imperative to use visuals to increase engagement between your brand and customers and also for conversation starters between your customers. Provide people with visuals to imbed in their minds.
Get on Pinterest and create an account for your brand. Categorize your items for easy navigation and make sure you are not stuffing a ton on images onto one board. You can also now track your account with new Pinterest analytics tools to find out what’s working and what’s not. Create a fun holiday-themed campaign for your customers this year. It’s definitely the year to start.
Getting pinning! Visit my boards!