Social Media

Social Media

View my SoMe board on Pinterest. Over 200 boards, but this one is all about Social Media..quick stat infographics, resources, websites and more. Enjoy!

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Using Pinterest For This Holiday Season

We all know how it is to go out and shop. Long lines, crying children, picked over products and an increased indecisiveness. Online shopping has become the norm. Using social media to drive traffic to your website is a must! One outlet that brands need to start making better use of is Pinterest.

Pinterest is better than just searching for a desired item online. There’s too much text to scroll through and navigating through each website can take up more time than the purchasing decision itself. The most beneficial feature for advertising is that if an item is for sale, there will be a corner banner on that pin stating the retail price saving your customers time and fitting it into their budget. 

Because of Pinterest’s ultimate stock of visuals and photo-sharing capabilities, many brands need to be using Pinterest to their advantage, posting your brands products with direct links to that item on your website spikes SEO value.

If your brand has online ordering/shopping, it’s perfect to drive that impulse shopper directly to check-out. Pinterest is the ultimate canvas for creativity, stocking up on images for your blog and social media sites and to express that individuality of your brand.

Pinterest is perfect for market research. You can use Pinterest to gain insight into your target market’s lives. Find out their interests and desires. It allows you to dig deep into that ideal customer and find out a ton of information just through their pinboards.

It’s proven that using visuals in social media sparks a higher response rate whether it be a ‘like’ or retweet, it’s imperative to use visuals to increase engagement between your brand and customers and also for conversation starters between your customers. Provide people with visuals to imbed in their minds.

 

Get on Pinterest and create an account for your brand. Categorize your items for easy navigation and make sure you are not stuffing a ton on images onto one board. You can also now track your account with new Pinterest analytics tools to find out what’s working and what’s not. Create a fun holiday-themed campaign for your customers this year. It’s definitely the year to start.

Getting pinning! Visit my boards

 

#GivingTuesday: Social Media & Nonprofits


I started working on a project in fall of 2011, I had a lot of planning to do and just graduating college, I found it hard to focus on anything else but finding a career. After really getting to know the marketing side of social media, I have noticed a huge impact on funding for non-profits. Social media is a huge contributor for raising awareness and money for any cause if used correctly.

Just before my 17th birthday, I had my first seizure while at work. It was a miracle that I did not have one while driving home that night. When I woke up in the hospital, I did not know what was going on and all I remember was my mom and friend crying. Not sure how to feel, I started crying too. It was a huge disappointment when I had a few more seizures later that month. After multiple medical tests, the diagnosis was Epilepsy.

At that point, I was so down about life. It was hard to focus on school, sports and a social life. I was so worried about my health and about what others would think about me. I just got my license and it was a huge let down when I was unable to drive. Driving is every teen’s independence and to have it stripped away so fast was just very depressing.

Everyone said “you’ll be able to drive again,” but every time I was almost six months seizure-free (which in the state of Illinois, you need to meet that specific milestone to get a clearance to drive), I would have another seizure. It was a long journey to get stabilized. There was a lot of trials with medications and many restrictions. I really felt like I was a child again, I couldn’t be home alone, eat alone, shower when no one was home, cook alone, or drive. I had to depend on everyone to get to where I needed to go or to get what I wanted.

Finally after a year of having multiple seizures in a month, my Epilepsy finally became controlled and I was able to go to college and work again. I was extremely fortunate to have family and friends who helped me get around and played a huge part in my success.

Not a lot of people have that. So I started a project called Road 2 Independence. The mission is to make sure that everyone affected by Epilepsy has reliable transportation to meet their needs. This includes transportation to school, work, stores, doctor appointments, family visits & social functions.

It takes a lot of time and money to start a non-profit, although it is my goal, raising awareness for Epilepsy through @r2independence and raising funds for the Epilepsy Foundation to find a cure is a start.

How does social media tie in?

In honor of National Epilepsy Month, Check out the Epilepsy Foundation’s Facebook Campaign, “Now I Know.

Find out about #GivingTuesday™, a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations.

Give back to others with Epilepsy who need your help to gain independence!

Join the conversation on Twitter for #GivingTuesday, Novemeber 27, 2012. Find out how you can get involved.

And don’t forget to learn social media for nonprofits from the expert, Beth Kanter, one of the most influential women in technology, a nonprofit social media guru and author. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices.

Thanks for listening 🙂

Facebook Offers for Business Pages

Top Reasons to Utilize Facebook “Offers” on Your Business Page

1. Mobile Optimized
2. Easy To Claim
3. Increases Reach
4. Customizable Content/Visual
5. Affordable
6. Easy to share
7. Offers for In-Store, Online or Both
8. Add a Bar Code
9. Add an Online Redemption Code
10. Immediate Results

Meet Millennial Fuel

It’s hard to stand out  in a world where you are constantly surrounded by “entrepreneurs,” self-proclaimed or not they are everywhere on television, in every list on Forbes, on Twitter, Facebook, Google+, LinkedIn and at just about every gala for the wealthy. Just entering the workforce, I dream of the day when I am ultimately known at a successful entrepreneur and social media expert. Sometimes I think I know it all when it comes to my passion, other times I’m in a #TwitterChat and realize “WOW! I’ve sure got a lot to learn.”

Aside from that, I’ve already been studying social media marketing and web marketing for the past four years. After all of this compiling and figuring out how to utilize it, I’ve landed by first two national brands who have entrusted solely me with making something magical happen for them through online marketing and social media marketing.

So here I am starting to compile all of that information I’ve learned into something meaningful for those that are just getting started or have been in this industry for years (everyone needs a Millennial on their side).

Never thought I would be the one stuck in front of my computer and phone in hand 18 hours a day. Not because I have to, but because I love it. I sure am an Internet addict. I hope all of you find my posts and resources worthwhile. I have spend a lot of long nights awake with racing thoughts about my passion, now I got my big girl panties on, coffee in one hand, iPhone in the other, bootstraps pulled up and guns a’ blazin’ people! Watch out, I’ll be running the world one day….don’t EVER forget that!

If you have any recommendations I would love to hear them brittany.burzawa@gmail.com.

Find me on the Twitterverse @BrittanyBurzawa.

Need any infographics for your blog? Feel free to check out my social media/SEO/Marketing/AD/PR Pinterest boards.

The early bird catches the worm, but the second mouse always gets the cheese